The page was meant to:
Speak directly to the visitor’s struggles (low visibility, engagement, or conversions)
Offer a solution without too much fluff
Guide them toward booking a free strategy call
1. Headline That Connects
The headline, “Struggling to Turn Your Online Presence Into Profit?” was crafted to immediately resonate with small business owners and solo founders facing this common issue.
2. Friendly, Human Imagery
I used a warm, professional image that reflects diversity, teamwork, and approachability. It was important that the brand felt relatable and trustworthy at first glance.
3. Simple Layout, Clear CTA
I kept the layout minimal, so the message stands out.
The CTA (“Book Your Free Strategy Call Now”) is bold and easy to find, because the next step should never be confusing.
Soft colors and clean fonts were chosen to balance professionalism with warmth.
Canva and website builder tools for layout and design
Color palette and font pairing chosen for clarity, trust, and warmth