When my client reached out to me to design a landing page for Navi Swimwear, the goal was clear, to create a modern, beach-inspired page that captures the essence of summer and femininity.

1. Understanding the Client’s Vision

Before starting the design, I took time to study the brand concept.
Navi Swimwear represents confidence, elegance, and freedom, so the landing page had to reflect that energy,  visually and emotionally.
We wanted visitors to instantly feel like they were stepping into a sunny, carefree world.

2. Crafting the Aesthetic

I chose a golden and turquoise color palette, inspired by the tones of the beach, warm sand, and clear water.
To maintain balance, I added neutral backgrounds and soft image shadows, creating a clean, high-end feel.
For typography, I combined a modern sans-serif font for readability with a romantic, youthful accent font for personality.

3. Building the Hero Section

The hero section is the heart of the landing page.
I used a vibrant summer image to immediately set the mood and paired it with a bold tagline that communicates the brand’s lifestyle.
The layout was designed to be simple yet engaging, highlighting a short brand intro and a clear “Shop Now” call to action.

4. Developing with Elementor

I built the entire page using Elementor, ensuring it’s responsive on both desktop and mobile.
Each section flows naturally, from the hero image to the product showcase and the brand story.
I also made sure that the hero image style was consistent across pages like About and Shop, keeping the brand look cohesive.

5. Why It Works

This design works because it tells a story.
It’s not just about products, it’s about the feeling of summer, freedom, and style.
From colors to layout, every element was created to connect emotionally with visitors while guiding them toward exploring and purchasing.